sábado, 26 de janeiro de 2008

Para entender os BLOGS

Vídeo da Commoncraft.com explicando de forma simples o que são os Blogs.

Para entender os Wikis

Vídeo da Commoncraft.com explicando de forma simples o que são os Wikis.

Para entender o Del.icio.us (Social Bookmarking)

Vídeo da Commoncraft.com explicando de forma simples porque trocar os bookmarks (favoritos) presos ao seu programa de navegaçao (browser) pelos bookmarks online, ou social bookmarking, do que o site Del.icio.us.com é o melhor exemplo.

O que é a Internet e a Web 2.0

Esse vídeo - aqui nas versões original e legendado - explica de forma simples e surpreendente, agradável e interessante: WEB 2.0 - A máquina somos nós!



Um outro vídeo menos detalhado, mas inspirador, é o da parceria Google & Salesforce, que fala sobre: Do que se trata a Internet.

Mais um vídeo interessante: Entendendo a WEB 2.0

Marketing com vídeos no YouTube

Publicar vídeos no YouTube sobre seus negócios, ou mesmo sobre você, te dá uma nova projeção online. Além de valorizar seu page rank no Google, os vídeos podem levar o conhecimento da sua marca e do seu trabalho a milhares de pessoas que não o conheceriam de outra forma imediata.

A postagem abaixo, no blog Getentrepreneurial.com, discute essa oportuniade e dá as dicas para seus primeiros passos na publicação de vídeos no YouTube. Interessante.

Putting the YOU in YouTube
Posted by Lou Bortone under Branding
January 17, 2008

With the advent of broadband Internet access and the proliferation of free video hosting sites like YouTube, Blip.tv, Revver and Veoh.com, today anyone with a camcorder and an Internet connection can produce a video and share it with the world. Producing video for the Web can be a powerful marketing tool for your business. Some benefits include:

1. Free or low-cost publicity and exposure for your company
2. Instant access to a worldwide audience on the Web, 24/7
3. The ability to use your video hosting site’s HTML code to add the video to your own Web site

Here’s a step-by-step guide for getting started:

1. Produce a short video

“Short” is the key word here, for several reasons: First, online viewers have a much shorter attention span when watching video on the Web. Second, longer videos mean larger file sizes. Most free video hosting sites have a 100MB limit; some even less.

Additional resources: For great, do-it-yourself, online video tools, visit Serious Magic and look at their inexpensive “Vlog It” software. Videomaker magazine also features tips for creating online video.

2. Output your video for online viewing

Once you’ve got your video, it still needs to be encoded and compressed to make it “Internet-friendly.” Video files can be enormous, but compression software shrinks the video file size so it plays more smoothly on the Web. Remember to save or export your file to an online-compatible size, which is 320 X 240 resolution; and compress it so it’s under 20MB, if possible. Be sure to save your video file in a format that most video sites accept, such as a Quicktime movie (.mov), a Windows movie (.wmv) or Flash (.flv) file.

Additional resources: QuickTime Pro (for Windows or Mac) is ideal for compressing your video and transferring it to whatever file format you prefer (Windows, Flash, MPEG). The software is about $30 (US) and is worth its weight in gold when it comes to converting files for online video.

3. Upload to several free video hosting sites

Now comes the fun part – You get to upload your video and share it with the world! Most of the popular video sites have relatively easy upload instructions: First, you’ll have to create an account for each site. The video hosting sites usually have a two or three step process that allows you to browse for your video file on your computer; add a title and description; and then click “upload” to post your video file. Most sites will also give you options for adding a thumbnail photo, selecting your genre or category or, in some cases, signing up for revenue sharing. (Don’t expect the money to start pouring in unless you’ve got a wildly popular “viral” video!)

Additional resources: Go beyond the obvious sites like YouTube and Yahoo, and upload your video to some of the newer, more feature-rich sites such as Veoh, Revver, VideoEgg and Stickam. Visit the individual sites for easy upload instructions.

4. Promote and share your new “online TV channel”

After you’ve uploaded your video, these free video hosting sites provide the option of “sharing” your video by giving you a link/URL that you can e-mail to your contacts. Most sites also include a great feature that allows you to copy the HTML code and “embed” the video into your own website or blog. Simply cut and paste the code provided into your own site. Finally, use RSS (Really Simple Syndication) to offer “subscriptions” to your online videos.

Additional resources: I find the most “user-friendly” sites to be Blip.tv and VideoEgg. Sites like these and Brightcove.com tend to be geared toward businesses and a bit more professional. Popular (and free) RSS feed providers include Feedburner and Mefeedia.

Finally, keep in mind these special considerations for web video:

• Since your screen is typically much smaller on the web, avoid wide shots with a lot of people in them. It just doesn’t translate well on the Internet.
• Avoid pans and zooms. Rapid movement is harder to watch on a smaller screen.
• Keep it simple. Don’t go crazy with a lot of titles and graphics. They may be too small to be effective.
• Keep it short – Less is more on the “short-attention-span” Internet!

Lou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.

Postagem original em: CLIQUE AQUI

Fazendo dinheiro com blogs

A postagem "Business Models To Make Money Blogging" no blog "Virtual Entrepreneur" dá uma noção básica de modelos de negócio com blogs na Internet. Interessante.


1. The Superblogger
- The superblogger runs the big blogs like Problogger, Entrepreneurs-Journey, and John Chow. These guys are in it for the long haul, and they generally make a good chunk of their online income through their blogs. I’m not saying they don’t venture out and work on other projects, but a big part of their focus is on one or two blogs. Most of their time is spent updating, tweaking, and promoting their man blog or blogs. These guys rely largely on branding, and name recognition to earn an income.

2. The Niche Blogger - The niche blogger differs from the superblogger in the sense that they don’t have all of their income coming from just a few big blogs. They have several blogs, all which require little to no maintenance, and they are all producing small amounts of income in comparison to the superblog. That’s not to say that they don’t make as much money as the superbloggers… but they don’t make it from one blog. They rely on dozens of blogs to produce a few dollars to a few hundred dollars each. This may sound like a lot of work, but these ‘niche’ blogs don’t have to be updated daily. The idea is to set them and forget them. You try to obtain high search engine rankings through the use of keyword targeting, and you sit back and watch organic traffic make it’s way to your blogs.

3. The Blog Broker - This pretty much sums up what I am. I purchase and develop other blogs so that I may sell them for a bigger income than what I bought them for. It’s a pretty simple idea. Buy someone else’s blog (or create your own), develop, optimize, brand, and promote it. Sell it off for a profit. Although this model has been profitable for me, it also costs a lot to get going. I try to build these blogs within 30-60 days, and in doing that I spend a great deal of money getting them to that point. If you are just starting out, you could be running in the red for quite some time before you figure out exactly what you are doing.

Aliás, com o Clipmark eu clipei uns parágrafos de um site que são interessantes. A seguir:

Aproveitando, a postagem abaixo, do blog "Unusual Business Ideas that Work" merece uma lida:

Thursday, January 17, 2008
Entrepreneurs are starting to make tidy livings off their blogs (JohnChow.Com Success Story)



It's been a little over a year since John Chow decided to make money by blogging about making money blogging. Since then, the 42-year-old Richmond, British Columbia, entrepreneur has watched his income from John Chow dot Com increase more than 50 fold--from $353 a month to an annual run rate of $300,000. That's $25,000 a month for sitting at home doing what Chow describes as "rambling."

He's not alone. Something has changed in the blogosphere over the past year--something really significant. It starts with the already-huge community doubling to more than 114 million blogs worldwide and spinning off 175,000 new sites daily, according to Technorati, the unofficial chronicler of the blogosphere. The Blog Bang set off an explosion in new moneymaking services just as Chow was exploring the territory beyond Google AdSense. He now uses more than 100 ad networks, like AuctionAds and Kontera ContentLink.

"When I started, the options for monetizing a blog were pretty limited," Chow recalls. "But people keep coming up with new services that can help you make money."

Chow is far from being the blogosphere's biggest lottery winner. David Sifry, who founded Technorati as a family blog in 2002, can probably claim a share of that jackpot. So can gadflies like Perez Hilton, politicos like Arianna Huffington and all those businesses for which blogging has become the marketing innovation du jour. Citizen journalism is turning semipro, explains Derek Gordon, vice president of marketing at Technorati, who feels high-gloss sites like The Huffington Post compare favorably to traditional media. A study by the Society for New Communications Research suggests that in five years, conversational marketing will attract as many ad bucks as traditional channels.

Chow deserves special recognition for demonstrating the pure, unadulterated earning power of the medium. His traffic-generating achievement isn't clouded by product sales, avant-garde content or attractive page design. Until recently, Chow wasn't even selling "himself"--that is, the personal expertise found on financial and analyst blogs. His blog remains a somewhat banal combination of his money count and what he had for lunch--the blogging equivalent of Seinfeld, the show "about nothing." With the free blogenator WordPress and a degree in accounting, Chow monetized nothing into a No. 39 ranking on Technorati's Top 100 List of most-linked blogs. His overhead is about $550 a month; the rest of that monthly 25 grand goes to the bottom line.

Chow wasn't a web novice: He'd had limited success with his reviews-oriented site, The TechZone. But what Chow has learned running John Chow dot Com has helped him monetize The TechZone and his new TZZ Media advertising network. Taken together, Chow's revenue streams are closing in on $1 million annually, making him a web marketing expert by any measure.

Chow has also assembled his income-earning techniques into a 59-page web book downloadable at johnchow.com. Make Money Online is free, but it still makes money for Chow, thanks to its active web links that drive traffic to his site. It's not a bad read, either; even if you don't make blogging your career, there's plenty there to help monetize your business blog.

"There are no rules or limits in blogging," explains Chow. "Your earning power is only limited by the traffic you can attract."

Blogging isn't just a pastime or marketing gambit anymore; it's a living.

quarta-feira, 23 de janeiro de 2008

Seleção de artigos da Axandra (IBP-Arelis)

Artigos de SEO (Search Engine Optimization) importantes, do site da Axandra.com, que produz o excelente software IBP (Internet Business Promotion) e Arelis. para gerenciamento de links recíprocos (troca de links com outros sites).
Original (item 2): http://www.free-seo-news.com/newsletter297.htm

All important articles of 2007

shamrocksWe published many articles in 2007 that will help you to get more out of your website. The articles below help you to increase the rankings on your website on Google and other major search engines.






Even more articles can be found in our online archive.

Visit Axandra.com

segunda-feira, 14 de janeiro de 2008

Creative Commons - Distribuição e utilização de propriedade intelectual na Internet

Original desta postagem
Site da Creative Commons

Atribuição - Uso Não Comercial - Compartilhamento pela mesma Licença 2.5

Você pode:

  • criar obras derivadas

Sob as seguintes condições:

  • Atribuição. Você deve dar crédito ao autor original, da forma especificada pelo autor ou licenciante.

  • Uso Não-Comercial. Você não pode utilizar esta obra com finalidades comerciais.

  • Compartilhamento pela mesma Licença. Se você alterar, transformar, ou criar outra obra com base nesta, você somente poderá distribuir a obra resultante sob uma licença idêntica a esta.

  • Para cada novo uso ou distribuição, você deve deixar claro para outros os termos da licença desta obra.
  • Qualquer uma destas condições podem ser renunciadas, desde que Você obtenha permissão do autor.
  • Nothing in this license impairs or restricts the author's moral rights.

Site da Creative Commons
Share, Remix, Reuse — Legally

Creative Commons provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry. You can use CC to change your copyright terms from "All Rights Reserved" to "Some Rights Reserved."


sexta-feira, 11 de janeiro de 2008

Digital signage

Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs[1]. Digital signs may be scrolling message boards, LCD or plasma display panels, electronic billboards, projection screens, or other emerging display types like living surfaces or Organic LED screens (OLEDs) that can be controlled electronically using a computer or other devices, allowing individuals or groups to remotely change and control their content (usually via the Internet).

Esse é o ponto que eu quis destacar ao incluir esta matéria neste blog. O foco dos meus sites de Tv, como TV-DENTISTAS.com.br, TV-saladeespera.com.br e outros é esse: enviar via Internet uma programação focada (informativa e publicitária) voltada apúblicos específicos, segundo a colocação estratégica de monitores e displays coneectados à Internet. Digital Signages podem ser vistos comumente no Rio de Janeiro, neste mês de janeiro de 2008, em super-mercados (Zona Sul, p.ex.) e elevadores... Minha idéia é levá-los às salas de espera, especialmente de consultórios médicos e odontológicos, que comumente utilizam TVs comuns sem programação adequada. Com a implementação das TV Digitais, que terão conectividade com a Internet, esse tipo de alteração no conteúdo dispensará investimentos adicionais em terminais de computadores.

The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio. Some operators of digital signage networks, particularly in the retail industry, regard their networks as comparable to television channels, displaying entertaining and informational content interspersed with advertisements (see also Retail Media).

Digital signage is used for many different purposes:

  1. Information – examples include flight information in airports and wait-times for the next train
  2. Advertising Related to the Location to Uplift Sales – examples include in-store promotions in a retail establishment
  3. Advertising by Third Parties – "Digital Advertising Companies" that sell advertising space to local merchants/service providers, media resellers and national advertisers.
  4. Enhanced Customer Experience – examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores
  5. Influencing Customer Behavior – examples include post office digital signage that directs patrons waiting in line to automated stamp machines and retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time)
  6. Brand Building – examples include Niketown stores where digital signage in video form is used as a part of the store décor to build a story around the brand
  7. Follow through campaign information to store manager - examples within chain establishment
  8. Environment enhancing - such as using digital signage to increase the customer experience with the building itself, examples of this are where digital signage panels are used on the floor and react to how and when an individual moves over them.
Fonte: Wikipedia
Leia mais na página original: Digital Signage