sábado, 26 de janeiro de 2008

Fazendo dinheiro com blogs

A postagem "Business Models To Make Money Blogging" no blog "Virtual Entrepreneur" dá uma noção básica de modelos de negócio com blogs na Internet. Interessante.


1. The Superblogger
- The superblogger runs the big blogs like Problogger, Entrepreneurs-Journey, and John Chow. These guys are in it for the long haul, and they generally make a good chunk of their online income through their blogs. I’m not saying they don’t venture out and work on other projects, but a big part of their focus is on one or two blogs. Most of their time is spent updating, tweaking, and promoting their man blog or blogs. These guys rely largely on branding, and name recognition to earn an income.

2. The Niche Blogger - The niche blogger differs from the superblogger in the sense that they don’t have all of their income coming from just a few big blogs. They have several blogs, all which require little to no maintenance, and they are all producing small amounts of income in comparison to the superblog. That’s not to say that they don’t make as much money as the superbloggers… but they don’t make it from one blog. They rely on dozens of blogs to produce a few dollars to a few hundred dollars each. This may sound like a lot of work, but these ‘niche’ blogs don’t have to be updated daily. The idea is to set them and forget them. You try to obtain high search engine rankings through the use of keyword targeting, and you sit back and watch organic traffic make it’s way to your blogs.

3. The Blog Broker - This pretty much sums up what I am. I purchase and develop other blogs so that I may sell them for a bigger income than what I bought them for. It’s a pretty simple idea. Buy someone else’s blog (or create your own), develop, optimize, brand, and promote it. Sell it off for a profit. Although this model has been profitable for me, it also costs a lot to get going. I try to build these blogs within 30-60 days, and in doing that I spend a great deal of money getting them to that point. If you are just starting out, you could be running in the red for quite some time before you figure out exactly what you are doing.

Aliás, com o Clipmark eu clipei uns parágrafos de um site que são interessantes. A seguir:

Aproveitando, a postagem abaixo, do blog "Unusual Business Ideas that Work" merece uma lida:

Thursday, January 17, 2008
Entrepreneurs are starting to make tidy livings off their blogs (JohnChow.Com Success Story)



It's been a little over a year since John Chow decided to make money by blogging about making money blogging. Since then, the 42-year-old Richmond, British Columbia, entrepreneur has watched his income from John Chow dot Com increase more than 50 fold--from $353 a month to an annual run rate of $300,000. That's $25,000 a month for sitting at home doing what Chow describes as "rambling."

He's not alone. Something has changed in the blogosphere over the past year--something really significant. It starts with the already-huge community doubling to more than 114 million blogs worldwide and spinning off 175,000 new sites daily, according to Technorati, the unofficial chronicler of the blogosphere. The Blog Bang set off an explosion in new moneymaking services just as Chow was exploring the territory beyond Google AdSense. He now uses more than 100 ad networks, like AuctionAds and Kontera ContentLink.

"When I started, the options for monetizing a blog were pretty limited," Chow recalls. "But people keep coming up with new services that can help you make money."

Chow is far from being the blogosphere's biggest lottery winner. David Sifry, who founded Technorati as a family blog in 2002, can probably claim a share of that jackpot. So can gadflies like Perez Hilton, politicos like Arianna Huffington and all those businesses for which blogging has become the marketing innovation du jour. Citizen journalism is turning semipro, explains Derek Gordon, vice president of marketing at Technorati, who feels high-gloss sites like The Huffington Post compare favorably to traditional media. A study by the Society for New Communications Research suggests that in five years, conversational marketing will attract as many ad bucks as traditional channels.

Chow deserves special recognition for demonstrating the pure, unadulterated earning power of the medium. His traffic-generating achievement isn't clouded by product sales, avant-garde content or attractive page design. Until recently, Chow wasn't even selling "himself"--that is, the personal expertise found on financial and analyst blogs. His blog remains a somewhat banal combination of his money count and what he had for lunch--the blogging equivalent of Seinfeld, the show "about nothing." With the free blogenator WordPress and a degree in accounting, Chow monetized nothing into a No. 39 ranking on Technorati's Top 100 List of most-linked blogs. His overhead is about $550 a month; the rest of that monthly 25 grand goes to the bottom line.

Chow wasn't a web novice: He'd had limited success with his reviews-oriented site, The TechZone. But what Chow has learned running John Chow dot Com has helped him monetize The TechZone and his new TZZ Media advertising network. Taken together, Chow's revenue streams are closing in on $1 million annually, making him a web marketing expert by any measure.

Chow has also assembled his income-earning techniques into a 59-page web book downloadable at johnchow.com. Make Money Online is free, but it still makes money for Chow, thanks to its active web links that drive traffic to his site. It's not a bad read, either; even if you don't make blogging your career, there's plenty there to help monetize your business blog.

"There are no rules or limits in blogging," explains Chow. "Your earning power is only limited by the traffic you can attract."

Blogging isn't just a pastime or marketing gambit anymore; it's a living.