Follow Up on Leads

The least expensive part of business is making the sale.

The most expensive is generating leads - finding the people who are interested in what you have.

Once you find people who express an interest in what you have to offer - whether they buy from you or not - you MUST develop a follow up system that will keep marketing to those interested prospects.

A person who has expressed interest in your products and services is far more likely to eventually buy from you than someone who did not respond at all!


Susan Carter, no site da Logoworks.com