domingo, 2 de dezembro de 2007

5 Keys to Success with Internet TV

Internet TV has moved into the mainstream. According to the Pew Internet & American Life Project, 57 percent1 of Internet users watch video online, and among users age 18-29, that number jumps to 74 percent. If you’re building a web media property either as your primary focus or as part of a multiplatform initiative, you need an online video strategy to stay competitive.

Video draws audiences, keeps them engaged in your site, creates more repeat visits, and generates viral pass-along behavior in ways that text content can’t. Moreover, incorporating video into your site opens a whole new category of advertising opportunities that command a significantly higher CPM than traditional banner and text ads.

Adding video to your site is technically straightforward with an Internet TV platform like Brightcove. But getting all the return possible out of your video efforts requires a strategy that leverages the technology effectively.

This white paper describes the five strategic pillars for successfully integrating video into your site:
- Create Context
- Encourage Snacking
- Produce for the Medium
- Use Viral Distribution
- Monetize Your Audience